Worldwide, the whole idea about corporations wanting to make videos about their business isn’t new. What initially started as part of their marketing plan has now become the central part of every marketing campaign. Australia is no different. When it comes to corporate video production Sydney has some of the leading marketing video companies.
Creating high-quality videos using a business which specialises in video production services has never been easier. There are many marketing video companies out there. We highly recommend you engage with the ones which know how to keep videos as authentic as possible. As this tends to attract a lot of audiences.Â
Shooting videos has never been easier. Anyone can pick up a camera, however it’s knowing how to tell a story which can make all the difference. Not only that, but with high quality equipment corporate video production is worth every penny. To help you navigate what you should look for we have created the ultimate guide to corporate video production. Read on to understand how you can create and launch a successful corporate video campaign for your business.
What is a Corporate Video Production and Why is it so Crucial for Your Marketing Strategy?
Having a solid marketing strategy has always been the key to success in any business. What initially started with simple blog posts and advertisements has slowly transformed into campaign videos.
Corporate videos can be as simple as conveying the motto of the company. Or as complex as giving a complete demo of the product that they are going to launch. Corporate video production in Sydney alone has resulted in businesses making a higher ROI. According to a study by Hubspot, over 50% of the people prefer to watch a video campaign over any other form of a marketing. Many businesses that use videos in their marketing campaign say that this increases the ROI.Â
Understand the Statistics Not Someone’s Opinion
Videos tend to attract more people to the company. Users tend to remember 90% more of what they see on a video than what they read. Thus, it is an effective medium to communicate a message. Some business owners take an opinion that videos are a waste of time, however looking at the statistics tells a different story.
For instance, embedding a video on the landing page of your website increases the number of visitors and the conversion rate. An estimate of 90% of the video marketers plans to either increase or maintain the funds that they spend on corporate video campaigning.
This alone goes on to show how successful this marketing strategy has been in the past few years. Showing a corporate video production of a particular product to potential buyers has been proven to help increase the conversion rate. While this is true in helping videos increase the conversion rates, they can also have a profound effect on employees within a company. For instance, these types of videos can help a sales team understand the product better and in turn, come up with a better sales pitch.
Now that you know the reasons why a video marketing campaign is suitable let us explain the processes of how a video production company would undertake.
Step 1: How to Create a Brief?
A video that has a bunch of random messages will not help your business in any way. A poorly constructed video can often lead people away from your company as well. A well-written brief is sacred for any video marketing campaign. A typical brief should start with a brand’s statement and then lead into the background and objective of the campaign. The objectives of any video campaign should be clear. This helps to focus on the goal of creating the video.
It would help if you also mentioned the key challenges that the campaign aims to solve. This message should be conveyed to the viewers as well. This way, the conversion rate would also increase due to the video campaign.
Apart from this, the brief should also mention the budget as well as the audience that the campaign is targeted at. A brief should also have a clear outline of the communication channels that a particular campaign is going to run on. Once you have your brief ready, it’s time for you to decide on what type of video campaign you would want to run.
Step 2: What are the Top Video Styles for a Corporate Video Production Sydney?
Once you have decided on the objective behind creating a video campaign, it is time to choose the type of video format for your campaign. There are several categories that you can choose from. Here are some of the video styles that you can choose from.
Brand Videos
These videos are usually part of a brand’s ad campaign. Such videos give a brief overview of the company, its past, goals, and mission. These videos are usually used to build brand awareness and to attract target audiences.
Explainer videos
These are the videos that usually tend to engage their viewers. Any new product that your company launches would need your brand to provide a complete description of its features. Explainer or demo videos not only help the consumer to understand the product but will also help your sales team to give a better demo to the users. An explainer video is a very powerful weapon that can be used even while providing a live demo of your product.
Event videos
This is another successful video marketing campaign. If your business is hosting an event or even a round table conference, showing the highlights of the event in a video tends to grab the interest of the viewers. Many brands make use of such videos to drive the attention of more audiences.
Live videos
These are videos that are more laid back than any other video corporate video production. Hence, this style tends to attract more audiences due to the simplicity and authenticity of the videos. These videos help to give the audience a closer look at your brand, give them exclusive access to behind the scenes of your company.
Augmented Reality videos
If you want to bring in some swag in your video marketing campaign, make use of new technologies such as VR and AR. Such videos can be used to convey messages that are harder to depict using conventional video styles.Â
Personalised messages
Videos can be used to convey personalised messages, just like emails. Simply recording yourself communicating a message and engaging with the audience can create a powerful bond that will help you increase the conversion rate of your product.
Step 3: How Long Should Your Corporate Video Production Video Be?
Once you have decided to run a video campaign for your business, it is also vital to determine the length of the video. Running long videos for your ad campaign might not be a very good idea.Â
Audiences tend to skip ads that are very long. Hence, it is imperative to keep your videos short when running an ad campaign. Ad campaign videos should not exceed a couple of minutes in length. If however you are aiming to feature your ad on YouTube up to 15 seconds is recommended. In such a scenario, it is essential to convey the message within the first 5 seconds of the video, to help you grab the interest of the viewer.
If you are going to create a documentary, then the video should be long enough to provide the audience with all the details that you wish to convey. Documentaries are a great way to give a better insight. Your story could be about your the business or its past, and the problem that you aim to solve. Additionally, such documentaries tend to keep the viewers hooked on to the screen.
A demo video should not be longer than 10 minutes. In such videos, you need to provide the users exactly what they want. Explaining the usage and the various features of your product should be the motive of a demo video.
Step 4: Determining Where You Should Run Your Campaign.
Now that you have a clear picture of the type and length of video that you would want to use in a marketing campaign, it is time to decide where you are going to run the video campaign. As most of the users are familiar with social media platforms, targeting these platforms will ensure that you get maximum exposure. This is especially true for corporate video productions Sydney.
Documentaries are videos that are typically suited for a platform such as Youtube where people go to find such videos. Live videos are more suited for platforms such as Instagram and Facebook.
If you have brand video, then running ad campaigns on the various platforms out there can increase your conversion rate. Additionally, hosting a brand video on the homepage of your website also tends to increase the conversion rate of your business.
Step 5: Ensuring The Success Of Your Corporate Video Production.
Running a successful video campaign is no easy task. If this is your very first video campaign, then it is effortless for a video to do more harm than good to your business. This is where video production services come in very handy.
When you have not run any video campaign, you might not be able to hit the sweet spot right away. You might end up spending a lot of money on such campaigns without getting back much in return.
By only taking help from the various available video production services out there, you can ensure that your very first video marketing campaign is a big success. Eventually, you will be able to pick up a thing or two from these marketing video companies. From this you will be able to create professional videos that are aesthetically pleasing to the viewers.
Bottom Line for Corporate Video Production Sydney
No matter how big or small a business you own, if you aren’t tapping into the potential of corporate videos, Sydney, then you are missing out on a lot of profits. Many companies have already started to increase their net ROI by making use of video campaigns. It’s time for you to tap into this unexplored resource as well.