by Leigh Diprose | Jun 17, 2019 | Film Production
How should you go about creating a video marketing strategy? What are the best practices and how many different versions of videos should you create? These are all excellent questions, and in this article, we will explain the best practice for reaching your target...
by Leigh Diprose | Mar 7, 2019 | Photography General
To understand why strategic partnerships are important, first we have to understand what they are. A strategic partnership is a situation when one business forms a relationship with another company or individual. This is to the benefit of both parties. It can be a...
by Leigh Diprose | Mar 4, 2019 | Film Production, Photography General
Increasing business in this modern online world is challenging. It seems everyone is competing with your customer’s dollar. So, what can you do to stand out? Reaching new clientele or acquiring more business doesn’t have to be rocket science. If you look at it, simply...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
by Leigh Diprose | Jan 31, 2019 | Film Production, Photography General, Product Photography
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
