How to Create a Video Marketing Strategy

How to Create a Video Marketing Strategy

How should you go about creating a video marketing strategy? What are the best practices and how many different versions of videos should you create? These are all excellent questions, and in this article, we will explain the best practice for reaching your target...
Social Video Marketing: How Does It Work?

Social Video Marketing: How Does It Work?

Social media marketing is more important than ever – especially with the growth of social video marketing. With consumer phone sales growing in demand year on year, building branded content for consumption has never been more critical. To understand the...
Using Video to Maximise LinkedIn Engagement

Using Video to Maximise LinkedIn Engagement

The use of video in social media content is increasing, especially for Facebook and YouTube. From what we have seen around 50% of users want to view videos over other forms of media. We put this down to the fact that platforms such as YouTube and Facebook prioritise...
How Video Increases Online Conversions

How Video Increases Online Conversions

Video is a dream content solution for maintaining high engagement on a website, blog or e-commerce site. Some of the stats supplied by the second highest rating website, YouTube, are a good indication of how video increases online conversions. For instance, Google...
Digital Marketing Trends Using Video

Digital Marketing Trends Using Video

Creating content with the intention of it going viral can be a strike of luck. However, if you happen to notice a digital marketing trend then you could copy the video style and create just as much success. So, how do you go about noticing a trend before it becomes...