Services Marketing: Why Video is Effective

Services Marketing: Why Video is Effective

Businesses that offer physical products for customers to purchase have a significant advantage in how they build a marketing strategy. Photography and video highlight the physicality of the product. It’s dimensions, its scale and its practical use. A lifestyle...
What Is TikTok and Why Is It So Important?

What Is TikTok and Why Is It So Important?

TikTok is a Chinese social media application that is gaining significant traction. The app targets younger and first-time internet users. It is leading the way in social media activity in the growing Asian markets such as China and India. This new social media service...
How to Create a Video Marketing Strategy

How to Create a Video Marketing Strategy

How should you go about creating a video marketing strategy? What are the best practices and how many different versions of videos should you create? These are all excellent questions, and in this article, we will explain the best practice for reaching your target...