by Leigh Diprose | Mar 7, 2019 | Photography General
To understand why strategic partnerships are important, first we have to understand what they are. A strategic partnership is a situation when one business forms a relationship with another company or individual. This is to the benefit of both parties. It can be a...
by Leigh Diprose | Mar 4, 2019 | Film Production, Photography General, Product Photography
Marketing is changing dramatically. More people expect to see photography and video content before they even walk into a store or make an online purchase. It’s why creating engaging content is essential. This ensures an accurate and true representation of your...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
There are many ways to market a product. You might like to target your customers with a humorous approach or talk to their emotions. Whatever the direction might be there is one thing you must do as a marketer, communicate your marketing message ethically. Marketing...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
by Leigh Diprose | Jan 31, 2019 | Film Production, Photography General, Product Photography
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
