Services Marketing: Why Video is Effective

Services Marketing: Why Video is Effective

Businesses that offer physical products for customers to purchase have a significant advantage in how they build a marketing strategy. Photography and video highlight the physicality of the product. It’s dimensions, its scale and its practical use. A lifestyle...
What Is TikTok and Why Is It So Important?

What Is TikTok and Why Is It So Important?

TikTok is a Chinese social media application that is gaining significant traction. The app targets younger and first-time internet users. It is leading the way in social media activity in the growing Asian markets such as China and India. This new social media service...