Project Description

Visionair Media recently collaborated with Sass & Bide, a renowned Australian women’s fashion label, to create a national training video that showcases the brand’s unique style and equips staff and stakeholders with the knowledge they need to excel. With the help of Visionair Media’s expertise in video production, the brand aimed to enhance its training program and ensure consistent quality across the nation.

The training video project began with a comprehensive understanding of Sass & Bide’s brand identity, values, and target audience. Visionair Media’s creative team designed a visually captivating video that not only highlights the label’s distinctive designs but also demonstrates the proper handling, display, and merchandising techniques essential for maintaining the brand’s image. 

Visionair Media’s technical team employed state-of-the-art equipment and software to ensure the highest production values. The video was shot in 4K resolution, providing crystal-clear visuals and enabling viewers to fully appreciate the intricate details of Sass & Bide’s garments. The audio was expertly mixed to create an immersive experience that complements the video’s stunning visuals.

The resulting national training video serves as an invaluable resource for Sass & Bide staff and stakeholders. It not only fosters a deeper understanding of the brand but also instills a sense of pride and ownership among employees. By leveraging the power of video production, Sass & Bide has taken a significant step towards maintaining its position as a leader in the highly competitive world of fashion.