DJI Dock 3 Case Study: Revolutionising Livestock Monitoring at Sunset Hill Boar Goats
Client: DJI | Industry: Agriculture Technology | Location: Australia
Visionair Media was engaged by DJI, the world leader in drone technology, to produce a compelling case study showcasing the transformative impact of the DJI Dock 3 on agricultural operations. The project centred around Sunset Hill Boar Goats, a pioneering goat farm that adopted drone automation for enhanced security and livestock management.
THE PRODUCTION
Visionair Media worked closely with Carbonix to create a promotional video for the launch of their new fixed wing drone. Our team helped develop a vision and strategy that focused on the impressive payload capacity and flight duration of the Carbonix drone, as well as its ability to vertically take off and accommodate a range of payloads.
We were responsible for all aspects of the video production process, from pre-production to post-production. The final product was a high-quality video that effectively showcases the capabilities of the Carbonix drone.
Carbonix has used the video across their website, social media, and various marketing and remarketing campaigns. The success of the video can be attributed to the hard work and dedication of the Visionair Media team, who were committed to delivering an outstanding final product. We are proud of the great work we have done and look forward to collaborating with Carbonix on future projects.
Project Scope
Our role involved end-to-end video production, including strategic planning, on-site filming, aerial drone footage, post-production, and final delivery of a documentary-style case study. The objective was to highlight real-world efficiencies brought by DJI’s latest docked drone system, tailored for large-scale farming environments.
The Challenge
Traditional livestock monitoring methods are time-consuming and often ineffective in large or remote farming setups. DJI sought to demonstrate how automation and drone technology could address these challenges by improving oversight, reducing labour costs, and enhancing farm security.
Days Script Writting and Planning
Days in Production
Days in Post Production
Number of Videos Produced
VIDEO PRODUCED FOR DJI
The Challenge
Traditional livestock monitoring methods are time-consuming and often ineffective in large or remote farming setups. DJI sought to demonstrate how automation and drone technology could address these challenges by improving oversight, reducing labour costs, and enhancing farm security.
Our Approach
We focused on creating an emotionally engaging and educational narrative that would resonate with both agricultural professionals and technology enthusiasts. Key elements included:
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On-site Interviews: With the farm owner and key stakeholders, discussing the before-and-after impact of DJI Dock 3.
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Aerial Cinematography: Capturing dynamic footage of the DJI drone autonomously patrolling the farm.
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Real-World Use Case: Showcasing the system in action during daily operations, highlighting its role in monitoring livestock health, perimeter security, and environmental conditions.
Outcome
The final video positioned DJI as an innovator in agricultural technology, helping to bridge the gap between cutting-edge drone solutions and practical, on-the-ground applications. The case study has since been leveraged by DJI for both marketing and educational purposes, setting a benchmark for future deployments of the Dock 3 platform.
Key Deliverables
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3-minute case study video
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Full HD and 4K versions for multiple platforms
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Social media snippets for promotional use
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Still photography for press and digital assets
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