Introduction
Welcome to today’s guide on mastering your on-camera presence in corporate videos. Whether you’re a CEO, manager, or spokesperson, these practical tips will help you leave a lasting impact on your virtual audience.
Section 1: Preparation and Mindset
Do Your Homework
Before stepping in front of the camera:
Understand Your Message:
- Clarify the purpose of your video. What do you want to convey?
- Familiarise yourself with the script or talking points.
- When answering questions, dont forget to add the question into the answer. For eaxample : What is your name? “My name is John Smith” rather than “John Smith”. In many cases the person asking the questions will be cut out during the editing process.
Don’t Overthink It
Relax and Be Natural:
- Imagine you’re having a conversation with a trusted colleague.
- Avoid over-rehearsing—it can make you sound robotic.
Section 2: Physical Presence
Do Maintain Eye Contact
Look Into the Lens:
- Connect with your virtual audience by looking directly into the camera.
- Pretend the lens is a person—it adds authenticity.
Looking Off Camera:
- Imagine you’re being interviewed by a person. Better still have a friend ask you the questions and maintain eye contact with your friend.
- Glance away occasionally to create a natural conversational flow, as though you are talking to many people.
Don’t Stare Blankly
Avoid Wandering Eyes:
- Resist the urge to read notes off-screen.
- Engage with the lens—it builds trust.
Section 3: Vocal Delivery
Do Speak Clearly and Slowly
Enunciate Your Words:
- Articulate each syllable.
- Pace yourself—avoid rushing.
Don’t Mumble or Rush
Breathe Naturally:
- Take deep breaths.
- Avoid speaking too quickly—it can be jarring.
Section 4: Body Language
Do Use Gestures Sparingly
Expressiveness Matters:
- Use subtle hand movements to emphasize points.
- Gestures add dynamism to your delivery.
Don’t Overdo Gestures
Stay Professional:
- Wild arm flailing distracts viewers.
- Maintain a composed demeanor.
Section 5: Energy and Enthusiasm
Do Bring Energy
Smile and Show Enthusiasm:
- Imagine you’re talking to a friend.
- Your energy is contagious—let it shine through.
Don’t Be Monotonous
Vary Your Tone:
- Monotone delivery puts viewers to sleep.
- Inject passion and emotion into your voice.
Section 6: Dress, Appearance, and Makeup
Do Dress Professionally
Choose Appropriate Attire:
- Solid colors work well on camera.
- Dress according to your industry standards.
Don’t Wear Distracting Patterns
Avoid Busy Prints:
- Flashy jewelry or distracting patterns divert attention.
- Let your message, not your outfit, stand out.
Makeup Tips for On-Camera:
Foundation and Concealer:
- Use a lightweight, matte foundation to even out your skin tone.
- Conceal any blemishes or dark circles.
Blush and Contour:
- Add warmth with blush.
- Contour subtly to enhance features.
Eye Makeup:
- Neutral eye shadows work best.
- Frame your eyes with mascara.
Lips:
- Opt for natural lip colors.
- Use lip primer for longevity.
Conclusion
Remember, your on-camera presence reflects your professionalism and credibility. Apply these do’s and don’ts, and soon you’ll master the art of speaking directly to the lens. Happy filming! 🎥✨