by Leigh Diprose | Jan 31, 2019 | Aerial Photography, Film Production, Photography General
Drone photography is not a new photography or video tool. The technology has been around in cinematic movie and television production for some time. And of course, there is a strong demand for drone technology at a consumer level. However, it has now become a more...
by Leigh Diprose | Jan 31, 2019 | Aerial Photography, Film Production
Are you considering using drones as a business tool? It might be best to read this drone guide first as there are some essential points you should understand before flying. Drones have become a fantastic solution to providing easy access aerial video and photography....
by Leigh Diprose | Jan 31, 2019 | Film Production, Photography General, Product Photography
Integrated Marketing Communications (ICM) is a strong communication strategy for brands and businesses. We recommend using ICM for these entities to provide consistency of voice. For instance, when talking about price, place, promotion and product, ICM is most...
by Leigh Diprose | Jan 31, 2019 | Film Production
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on...
by Leigh Diprose | Jan 31, 2019 | Film Production
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the...
by Leigh Diprose | Jan 31, 2019 | Film Production
Running a business which delivers products and services to consumers requires a video marketing strategy. A crucial part of this is to communicate your brand and how it stands out from your competitors. Your brand is your identity, heritage and your values. It is...
