by Leigh Diprose | Aug 28, 2019 | Film Production
Script planning is essential when creating a professional marketing video. Script planning ensures that your marketing video aligns with your overall marketing strategy. It ensures that critical messages in your marketing video stay on point and address your overall...
by Leigh Diprose | Aug 28, 2019 | Film Production
Traditionally businesses have looked to video solutions to try to engage customers or other business opportunities. Video is a highly effective way to promote your products, your promotions and your brand. Video is a great way to generate leads and conversions....
by Leigh Diprose | Aug 28, 2019 | Film Production
Maximising the power of a customer review. Using customer reviews in your video marketing strategy is extremely important. Already proven to be highly impactful. As a result, you should be incorporating such a solution into your video marketing. Scripted and...
by Leigh Diprose | Aug 28, 2019 | Film Production
Businesses that offer physical products for customers to purchase have a significant advantage in how they build a marketing strategy. Photography and video highlight the physicality of the product. It’s dimensions, its scale and its practical use. A lifestyle...
by Leigh Diprose | Aug 28, 2019 | Film Production
A case study video is a great application to show how your products or services work for actual customers. They highlight how your brand can also bring value to potential customers. Case study videos are similar to customer reviews, however, with a far more structured...
by Leigh Diprose | Jul 17, 2019 | Film Production
Instagram TV, or IGTV, is a new challenger in the long-form social video content market. As a result of being popular the platform needed an option for creating and viewing video content. The essential difference being, IGTV provides vertical video creation and...
