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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Top 10 Mistakes to Avoid when Hiring a Videographer in Sydney
So, you’re looking for a creative, cost-effective videographer in Sydney? Well, it’s helpful to point out that not every video production house is created equally. Sydney is full of niche video producers, ranging in quality and size, and like many places around the world, it’s important to find the right fit when shooting your next project. For the benefit of our international friends who are...
How Insurance Photography and Video Helps Mitigate Financial Risk
Thousands, if not millions of insurance claims are made each year in Australia and while in some areas the overall number of claims are reducing, the number of claims relating to property damage seem to be increasing. Growing concerns of financial risk due to natural catastrophes, COVID-19, and fraud, has placed the industry on high alert. Technology is currently alleviating the pressure and...
TikTok: Is it a good platform for your business?
Is your target audience on the younger side? That is, teenagers and young adults. Then TikTok has numerous benefits for your business. You just need to know precisely what these benefits are and how your business can gain from them. Benefits of TikTok for businesses Here are core reasons why your business cannot afford to ignore this platform: Not saturated yet Competition for user attention on...
Interesting Youtube Facts And Figures
Just envision a day void of indulging in YouTube videos. It's hard to even fathom, isn't it? Such is the profound impact that YouTube has on our daily routines. For internet marketers and brands, YouTube is an invaluable resource. Ranking second only to Google, it holds the position of being the world's second-largest search engine, a testament to the platform's dynamism. With a staggering user...
A Basic Guide to Creating Videos on a Start-up Budget
Videos are dominating online traffic, and have become a big part of many companies' marketing strategies. A professional-quality video will generate leads and convert then down the sales funnel. Creating promo videos may sound costly, overwhelming, and time-consuming, but it isn't. Here are some thrifty tips for creating videos on a start-up budget: Create a Compelling Script The objective of...
Brand Building 101: Why You Need Videos to Showcase Your Brand
When scrolling through your Instagram or Facebook feed, the first thing you'll notice is that videos form the bulk of the content on those pages. While at it, you probably found yourself sucked into the videos. In today's age of social media, video content is everything. A recent survey established that the modern consumer would rather watch videos than read long blocks of text. If you...
4 Reasons Why Videos Generate Quick SEO Results
Video content is a powerful marketing tool whose momentum seems to be ever on the rise. Businesses are banking on video marketing to boost their conversion rates and maximise return on investment (ROI). And consumers seem to love it all the more. Actually, more studies show that customers have a huge preference for video content, especially from their favourite brands. Moreover, they are more...
How To Produce a Video That Generates Sales: Step by Step
In the digital age we are living in, video marketing has grown to become the most compelling way to engage consumers. Its ability to increase conversions and average order value (AOV), coupled with the high return on investment, makes it an indispensable marketing component. In fact, companies that use video in their marketing strategy report a 144% increase in purchase rate, which is quite an...
Using Virtual Reality (Part 2): Creating Unique Experiences for Customers
In Part 1 of our series on virtual reality, we covered how you can create unique real estate home tours, plus endless marketing opportunities. Now it's time to see how you put virtual reality into practice. At Visionair Photography, we're changing the game in how we present photography and video for Australian companies. The most important part of using virtual reality is creating realistic and...
Stock Video Footage- Is it Worth Using
You have a great brand story to tell. Your shots of the characters are perfect, and the setting of your scenes blends with your costumes to sell your brand identity. What remains now are precise additional clips that will enhance your story by breaking the monotony of narration, creating vivid imagery, or tie scenes together so that your story flows smoothly. Your choice of the source of these...