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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Lifestyle Photography for the Travel Industry: How it Works With Photos and Video
In our recurring blog series on lifestyle photography, we've shown you exactly what this category of photography is and what the possibilities are. When it comes to showcasing the everyday lives of people in specific industries, it doesn't always mean within a city like Sydney or Melbourne. It can also apply to the travel industry: showing artistic photos of people having fun while on a cruise...
Marketing Photography for Small, Handheld Products
One of the biggest challenges in marketing photography for smaller products is the obvious reason that it's more difficult to present details. As much as you've tried to photograph your own small products, they perhaps never turned out well due to problems mastering your macro lens. Or, you simply didn't have a professional enough camera. Other times, it was maybe just a styling problem. Overly...
Lifestyle Photography for Marketing Agencies: Capture the Story of Your Clients
Photography has many different categories, and one of the most interesting is lifestyle photography. If your company is used to terms like "corporate photography," or overly formal headshots, lifestyle photography humanises your corporation like no other. In this category, you're capturing portraits of people in everyday situations to show life as it is. It's a form of photography that's...
Different Ways Businesses Can Use Product Video
Succeeding in business today is much different than it was decades ago. With the explosion of technology such as product video, the internet, and social media, businesses have a whole host of options to make their brand shine. Inbound marketing has pretty much taken the place of traditional advertising because it is customer-centric. By providing customers (and prospects) with the information...
Professional Product Photography is the Best Investment You Can Make
They say a picture is worth a thousand words. But, in the case of marketing a product, no amount of words can substitute for accurate, professional images. Imagine, for example, reading that a shirt is "blue", or that a used car has "a little rust on the fender", or that a home is "spacious." These kinds of verbal descriptors demand accompanying images to specify, clarify, and augment a written...
Using Video Production for Aerial Marketing With Drones
We're living in a time when drones are virtually everywhere for both recreational and business use. For marketing, many businesses now look at drones (or UAVs) to help capture things on video they couldn't on foot. With the simple ability to attach a video camera to a drone, it's possible to take footage of activities at refreshing new angles. If you're looking to move toward using more video...
Grow Your Company by Using Video Effectively to Find New Employees
When companies are looking to grow- in size and/or in a progressive way, there are many different marketing methods that can be implemented. You want to choose a way of marketing, though, that will capture people's attention. According to Social Media News in September 2017approximately '1 in 2 Australians used YouTube.' This shows that video is a viable marketing method since people evidently...
5 Ways Video Production Boosts Your Business
You know your business is fantastic. You put your heart and passion into making it the success it is today. Your product or service is tops. You give your customers the best. They know it. You know it. Yet, you feel the company has plateaued or hit some type of snag. Maybe it’s simply stagnant. You want to want to reach more customers so the business can move forward. Your customer base has...
Using Video Production to Highlight Your Unique Products
One thing you might pride your brand on is in providing unique products that differ from your competitors. When you're fortunate enough to offer something standing alone in the marketplace, how do you go about conveying that idea? A generalised marketing plan promoting your industry might leave the impression to many you're too similar to others. Since differentiation is important in branding,...
Video Production: The Future is Now
As noted by Hubspot, if you think that video is the marketing tool of the future, you may be a few steps behind. Forty-three percent of consumers state that they want to see more video content from marketers. And more than half of marketers state that video content provides them the best return on investment. Video production for marketing is here. Would you like to know why this marketing tool...