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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Amazon Product Photography Trends
Why you need professional photos to sell on Amazon. Selling your products on Amazon gives you the advantage of being seen on a large scale in a trusted marketplace. However, it is an incredibly competitive platform. It can be challenging to have your products stand out. Did you know there is a way to help your listings stand out? Are you aware of any Amazon product photography trends? The most...
New Innovative Product? Teach Your Customers How to Use Your Product Using a Product Video
With many products being released all the time across many skews understanding the product's technology and functionality can often be confusing. A product video can often be the saving grace in explaining what the product does and how the person should interact with the innovation. Fortunately, there are many types of ‘how to’ videos a brand can produce to help explain the product. Each video...
Digital Video Advertising: Maximising Your Reach Through Online Video Marketing
A video is the most engaging way to build your brand. Therefore it is essential to do the research and understand how to maximise its reach online. To start with you have to ask yourself the question. Are your videos engaging? Do they bring value or entertainment to your audience? If you create mind-numbing videos then no matter how much you promote or share them, they won’t get the views. So...
4 Ways Lifestyle Photography Will Help Your Customers Dream
Lifestyle photography composes of many elements that help raise the profile of a marketing campaign. The advertising spend on a lifestyle campaign is a way of encouraging customers to visualise how they might use your product. It’s a way of generating interest and buzz that builds brand recognition and trust. So, how do you get your customers to dream about using your products? To understand a...
Boost Amazon Product Sales
Amazon is as synonymous with consumerism as any online or traditional retailer could ever become. Further to this Amazon has become a household name. Amazon's incredible growth is already witnessed here in Australia since its launch at the start of December 2017. In fact, by the beginning of 2018, Australia was already the fastest growing country of all of Amazon's marketplaces. So, with many...
Video Marketing: How video transforms your brand
With more and more time spent on social media platforms, it is no wonder video is becoming increasingly popular. On your next outing take a look around at the number of people engaged in watching videos on their smart devices. The trend is obvious. Growth in video is happening and so too is video marketing. To be seen and successful, your business needs to harness this invaluable opportunity....
Australia’s Tourism Boom: Why video marketing is so crucial
We have all had this experience. Slogging through the daily grind with no end in sight. Then you happen upon a video of a dream destination that is bright, vibrant and seems tailored to the sort of travel experience you have always wanted. So, did the video get your attention? We are guessing it did. Australian brands who produce videos have one leg up above their competitors. That’s one of the...
Creating a Brand Buzz with Video and Photography
With so many businesses online all competing for the same consumer dollar it can be hard to stand out. Even though your company might be smaller than most, there are some ways you can help your brand grow. For example, you could use video and photography to create brand buzz online that will help elevate your products and give you stronger brand recognition. So how do you go about creating buzz...
Using Effective Lifestyle Shots to Increase Amazon Sales
Amazon is the largest online listing for products. Over one-third of products sold on Amazon are from third parties. It is for this reason you need to make sure your products stand out from the rest. People judge Amazon listings on their photos. Just uploading a couple of photos supplied by the manufacturer isn’t enough. If you genuinely want to increase your Amazon sales, you have to use...
Drone restrictions for Invictus Games
The Invictus Games is an international adaptive multi-sport event, created by Prince Harry, in which wounded, injured or sick armed services personnel and their associated veterans take part in sports including wheelchair basketball, sitting volleyball, and indoor rowing. Restrictions will apply to the use of drones (remotely piloted aircraft) around Invictus Games venues. These will be in place...