BLOG
Lets Talk Content Creation
Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Why You Should Be Using Customer Reviews in Your Video Marketing Strategy?
https://vimeo.com/372545330 Maximising the power of a customer review. Using customer reviews in your video marketing strategy is extremely important. Already proven to be highly impactful. As a result, you should be incorporating such a solution into your video marketing. Scripted and highly branded video marketing solutions have a place. However, these can come across as ingenuine. Put...
Services Marketing: Why Video is Effective
Businesses that offer physical products for customers to purchase have a significant advantage in how they build a marketing strategy. Photography and video highlight the physicality of the product. It's dimensions, its scale and its practical use. A lifestyle video can showcase the product in a real-life setting. Instructional videos can provide step by step directions on how to assemble or use...
What is a Case Study Video and How Can It Help
A case study video is a great application to show how your products or services work for actual customers. They highlight how your brand can also bring value to potential customers. Case study videos are similar to customer reviews, however, with a far more structured approach to how the customer's experiences and expectations increased. Case study videos require actual existing customers to...
The Guide to Instagram TV
Instagram TV, or IGTV, is a new challenger in the long-form social video content market. As a result of being popular the platform needed an option for creating and viewing video content. The essential difference being, IGTV provides vertical video creation and consumption. IGTV addresses some of the previous limitations of Instagram Stories. For users that prefer this social media platform,...
Creating SnapChat Video Advertisements
SnapChat has long been considered the social media playground for young users. Moreover, its performance with that demographic proves that. The millennial app sends quick bites of content to and from users with fun filtered images, text and video. However, there are strong reasons for marketers to take SnapChat more seriously. Primarily as a potential target audience for video marketing with the...
What Is TikTok and Why Is It So Important?
TikTok is a Chinese social media application that is gaining significant traction. The app targets younger and first-time internet users. It is leading the way in social media activity in the growing Asian markets such as China and India. This new social media service brings direct competition to the giant American social media platforms. What is TikTok? TikTok is a mobile phone app that...
Non-traditional Portrait Photography Trends – Ways To Stand Out
Portrait photography is one of the most traditional genres of photography. As a result, some of those conventional standards have held on till today. However, the simple “stand in front of the camera, smile, shoot!” has the potential to be so much more than a historical document of who was there. Non-traditional portrait photography trends are becoming more popular and offer a more artistic and...
B2B Marketing: Why Video Marketing is Critical to LinkedIn
B2B Marketing forms a large part of a marketing strategy for many wholesalers and businesses. There are many ways to market directly to other companies, but probably the most under-utilised and most misunderstood method of marketing is using a business networking platform like LinkedIn. If you understand just how effective a marketing campaign is on LinkedIn, then you will quickly adjust the way...
How Much Does a Professional Video Cost to Produce?
Video is by far the highest engaging type of media you can produce for your business. There is a cost, but the idea of generating interest through video content in combination with sales and service is the best way to market. Sales funnels are no longer. In an article by HubSpot, over 3000 people participated in a survey about “What kind of content do you want to see from a brand or business you...
Visual Styling Tips: Product Photography
Your brand portrays a message through your product photography. If you don't pay attention to your styling, customers will assume you have inferior quality products and services. This is why you should take extra time to explore some visual styling tips. Learning how to style your photos can make all the difference to the visual appeal of your product range. If you run a bricks and mortar retail...