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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
What to Consider When Hiring a Video Production Company
Your team and business have made an invaluable decision when hiring a video production company. Your choice will prove to be valuable provided you consider vital stages and requirements. Regardless of the style of video, you wish to create, hiring a professional video production team will ensure success. If your business is product-based, video can amplify your marketing of such products in...
Preparing Your Team For Your Next Video
How well do you think your team would receive the news that they have a part to play in a team video? Some people may oppose the idea of being on camera. Some may be energised by the opportunity. Nerves are natural and expected. Make your team aware of what to expect and what their role is. Explain the benefits for them and the business. Above all else, engage them in the entire process and turn...
Myths Stopping Companies from Investing in Video Production
https://vimeo.com/372545198 Kickstart Your Video Marketing Strategy The results are in, and the evidence is strong. Video marketing is king and the time to invest in your video strategy is now. Business is quickly discovering that the use of video marketing is expanding and driven by consumer demand. Your customers now expect to see some form of video content before making a purchase. The video...
How to Create a Personalised Video
One of the key goals of marketing any product or service is to deliver personalised solutions that increase customer engagement. Further to this, such a customer will identify with your brand and represents a potential lead ready for conversion. Creating a personalised video to engage with such a customer at a higher level will maximise conversion opportunities. There is currently such a high...
Video Advertising: How Does it Work and Is It Worth It?
Video advertising is the hot-ticket to increased customer engagement and growth opportunities for conversions. Through a growing range of social media and content sharing platforms, video marketing can specifically target audiences with tailored solutions. This flexibility allows for your video to match a general audience or a targeted demographic. Further to this, a wealth of analytical data is...
Why and How You Should Speak to Your Team About Video Production?
Now is a crucial time to engage your team and business in video production. Video is a driving force to maximise your marketing strategy. Ignoring this opportunity is ignoring future success for your team. Consumers are now, more than ever, expecting to see video content as part of any transaction that they make. The use of online streaming services and social media video is not going to...
Selling Video Marketing to Your Manager
It is a crucial time to engage your business in the area of professional production and video making. It should be your goal to maximise your marketing strategy. Given the pace and direction that video marketing is heading, ignoring this opportunity is ignoring future success for your organisation. Consumers expect to see video content as part of any transaction that they make. Social media and...
4 Top Video Marketing Campaigns
Video marketing is a powerful tool, and when done with excellence, the results are memorable and can turn a profit. In this article, we will showcase four influential video marketing campaigns which come immediately to mind. After each video, we will explain some of the techniques they used and how you can implement them in your own business. So, sit back, turn up the volume and prepare yourself...
80% of Internet Traffic Will Be Video in 2020 – Start a Video Marketing Strategy
With mobile devices now connecting more users than ever before, it's no wonder why video generates more traffic year on year. Cisco predicts that in 2020, over 80% of internet traffic will be driven by video. That's quite a number! If your business isn't already dabbling with a video marketing strategy, then we highly recommend you start. Based on the numbers video is a sure way of getting...
5 Top Video Production Mistakes and Solutions
We have all made mistakes in our lives - some mistakes are costly while others we can brush off as experience. In business of video, making a production mistake is generally an expensive experience. So to avoid the financial headache, it is best to seek some good old fashioned advice before going ahead. The age-old saying goes if you don't know about a subject then try to educate yourself...