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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
8 Industries That Will Benefit From Corporate Video Productions
Without a doubt, using video to communicate any message is key to consumer awareness and engagement. The same applies to big industry in trying to deliver solutions on a far larger scale while still capturing investment from crucial sectors. The use of professional corporate video production is essential to raise brand awareness, connect with your community and drive home the need for your...
Sydney’s Top 10 Locations to Film Your Next Corporate Video Production
If you are from Australia and have been to Sydney, you may know it’s a place that holds many secrets. There is so much to do and see. If you are an established Sydney business telling your corporate story in the surrounding suburbs and beautiful locations are something worth doing. Customers gain a local perspective, while interstate and overseas customers experience greater understanding of...
5 Video Marketing Strategies for Christmas
Christmas videos open up a whole new world of possibilities. Video allows you to engage with existing and potential customers at a more personal level. Christmas can be a busy and emotional time for many people. Understanding this is key to delivering tailored and personal products and services. Video marketing is a fantastic way to interact with your customer base to provide them with valuable...
What to Consider When Hiring a Video Production Company
Your team and business have made an invaluable decision when hiring a video production company. Your choice will prove to be valuable provided you consider vital stages and requirements. Regardless of the style of video, you wish to create, hiring a professional video production team will ensure success. If your business is product-based, video can amplify your marketing of such products in...
Preparing Your Team For Your Next Video
How well do you think your team would receive the news that they have a part to play in a team video? Some people may oppose the idea of being on camera. Some may be energised by the opportunity. Nerves are natural and expected. Make your team aware of what to expect and what their role is. Explain the benefits for them and the business. Above all else, engage them in the entire process and turn...
Myths Stopping Companies from Investing in Video Production
https://vimeo.com/372545198 Kickstart Your Video Marketing Strategy The results are in, and the evidence is strong. Video marketing is king and the time to invest in your video strategy is now. Business is quickly discovering that the use of video marketing is expanding and driven by consumer demand. Your customers now expect to see some form of video content before making a purchase. The video...
How to Create a Personalised Video
One of the key goals of marketing any product or service is to deliver personalised solutions that increase customer engagement. Further to this, such a customer will identify with your brand and represents a potential lead ready for conversion. Creating a personalised video to engage with such a customer at a higher level will maximise conversion opportunities. There is currently such a high...
Video Advertising: How Does it Work and Is It Worth It?
Video advertising is the hot-ticket to increased customer engagement and growth opportunities for conversions. Through a growing range of social media and content sharing platforms, video marketing can specifically target audiences with tailored solutions. This flexibility allows for your video to match a general audience or a targeted demographic. Further to this, a wealth of analytical data is...
Why and How You Should Speak to Your Team About Video Production?
Now is a crucial time to engage your team and business in video production. Video is a driving force to maximise your marketing strategy. Ignoring this opportunity is ignoring future success for your team. Consumers are now, more than ever, expecting to see video content as part of any transaction that they make. The use of online streaming services and social media video is not going to...
Selling Video Marketing to Your Manager
It is a crucial time to engage your business in the area of professional production and video making. It should be your goal to maximise your marketing strategy. Given the pace and direction that video marketing is heading, ignoring this opportunity is ignoring future success for your organisation. Consumers expect to see video content as part of any transaction that they make. Social media and...