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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Using Virtual Reality to Create Unique Marketing Experiences for Customers (Part 1)
Creating Virtual Reality Tours for Real Estate Those of you who work in real estate probably find it continually frustrating that you can't show prospective clients exactly what it's like to live in a home. When taking prospects on a tour of a house, it's impossible to envision what it's like to actually live in the dwelling with full furnishings. Many potential buyers might balk as a result of...
What is Video Stock Footage and Why You Shouldn’t Use It?
Telling the story about your business should be authentic. There are many businesses out there who don't take this view, and the results can be devastating for the viewer. For example, there's nothing worse than seeing video stock footage or an advertisement on television which uses stock footage from a subsidiary and adds a voice-over in a local accent. Stock footage is short video clips online...
Australian Based Video Production Company Visionair Media Turns White Collar Workers Into Stars with Film Magic
According to CISCO, 80% of internet traffic will be video by 2021, creating a higher demand for video content. Within the next 5 years, businesses must ramp up their video presence as it has now become a necessary pre-requite in business. Many organisations are creating content in many ways from video series, branded videos, information series, social media campaigns, and plenty more.
Breaking Down Video Production Costs
Long before smartphones, old school flip cameras and Youtube became popular and mainstream, wanting a video for your business meant an investment above $20,000. Due to the advent of technology, the cost of camera equipment and editing software has significantly reduced. The popularity of video hosting sites has increased, which makes the production costs for producing your own video more...
How to Write a Creative Brief for Your Next Corporate Video
In the contemporary world, video content for your brand is non-negotiable when it comes to creating a successful digital marketing campaign. Just about everything in marketing has changed or at least modified in the last ten years, but the creative brief stays the same. A good creative brief is the cornerstone of every single successful project. While writing a creative brief, there are...
Why is Video Such a Powerful Communication Tool?
Over the past few years, videography as a communication tool has gained popularity all across the globe. You see it everywhere - social media apps such as Facebook and Instagram, television, text messages, and online advertisements. The leaders of the Russian Revolution were always fascinated with the power of film as propaganda and educational tool for a mostly illiterate population. The simple...
10 Video Interview and Presenting Tips
Asking a customer, team member or any stakeholder to be a part of a corporate video interview is a precarious idea. Most people will be incredibly nervous about being in front of a camera. Engaging the services of a professional video production team will undoubtedly go a long way to putting people at ease. However, there is much that you and your team can do to prepare interviewees for...
8 Industries That Will Benefit From Corporate Video Productions
Without a doubt, using video to communicate any message is key to consumer awareness and engagement. The same applies to big industry in trying to deliver solutions on a far larger scale while still capturing investment from crucial sectors. The use of professional corporate video production is essential to raise brand awareness, connect with your community and drive home the need for your...
Sydney’s Top 10 Locations to Film Your Next Corporate Video Production
If you are from Australia and have been to Sydney, you may know it’s a place that holds many secrets. There is so much to do and see. If you are an established Sydney business telling your corporate story in the surrounding suburbs and beautiful locations are something worth doing. Customers gain a local perspective, while interstate and overseas customers experience greater understanding of...
5 Video Marketing Strategies for Christmas
Christmas videos open up a whole new world of possibilities. Video allows you to engage with existing and potential customers at a more personal level. Christmas can be a busy and emotional time for many people. Understanding this is key to delivering tailored and personal products and services. Video marketing is a fantastic way to interact with your customer base to provide them with valuable...