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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
How to Get Management to Approve your Video Marketing Project
One of the toughest tasks of any marketing team is to convince others of the value of video marketing. Getting management to approve your video marketing project is going to take some work. It can be challenging to pre-determine the value, but you must look for quantifiable actions and outcomes. But once you have, you can use current market examples and reliable data to paint a picture of...
Top 5 B2B Video Marketing Strategies
If your business is looking to refresh its current business to business marketing strategy, then there are some current trends critical to success. Of course, a professional video production team would be beneficial in meeting these goals. However, before you have that conversation, it is essential to understand the opportunities and potential outcomes. Being able to engage the use of video to...
17 Fresh Corporate Video Production Ideas
Are you wondering what type of video you should create for your company or brand next? Here at Visionair Media, we have created an array of content for many businesses. These are just some of the types of production ideas we have filmed for clients. Hopefully, this article will give you some inspiration for your next video. 1) Opinion Video An opinion video will help create a conversation around...
Using Virtual Reality to Create Unique Marketing Experiences for Customers (Part 1)
Creating Virtual Reality Tours for Real Estate Those of you who work in real estate probably find it continually frustrating that you can't show prospective clients exactly what it's like to live in a home. When taking prospects on a tour of a house, it's impossible to envision what it's like to actually live in the dwelling with full furnishings. Many potential buyers might balk as a result of...
What is Video Stock Footage and Why You Shouldn’t Use It?
Telling the story about your business should be authentic. There are many businesses out there who don't take this view, and the results can be devastating for the viewer. For example, there's nothing worse than seeing video stock footage or an advertisement on television which uses stock footage from a subsidiary and adds a voice-over in a local accent. Stock footage is short video clips online...
Australian Based Video Production Company Visionair Media Turns White Collar Workers Into Stars with Film Magic
According to CISCO, 80% of internet traffic will be video by 2021, creating a higher demand for video content. Within the next 5 years, businesses must ramp up their video presence as it has now become a necessary pre-requite in business. Many organisations are creating content in many ways from video series, branded videos, information series, social media campaigns, and plenty more.
Breaking Down Video Production Costs
Long before smartphones, old school flip cameras and Youtube became popular and mainstream, wanting a video for your business meant an investment above $20,000. Due to the advent of technology, the cost of camera equipment and editing software has significantly reduced. The popularity of video hosting sites has increased, which makes the production costs for producing your own video more...
How to Write a Creative Brief for Your Next Corporate Video
In the contemporary world, video content for your brand is non-negotiable when it comes to creating a successful digital marketing campaign. Just about everything in marketing has changed or at least modified in the last ten years, but the creative brief stays the same. A good creative brief is the cornerstone of every single successful project. While writing a creative brief, there are...
Why is Video Such a Powerful Communication Tool?
Over the past few years, videography as a communication tool has gained popularity all across the globe. You see it everywhere - social media apps such as Facebook and Instagram, television, text messages, and online advertisements. The leaders of the Russian Revolution were always fascinated with the power of film as propaganda and educational tool for a mostly illiterate population. The simple...
10 Video Interview and Presenting Tips
Asking a customer, team member or any stakeholder to be a part of a corporate video interview is a precarious idea. Most people will be incredibly nervous about being in front of a camera. Engaging the services of a professional video production team will undoubtedly go a long way to putting people at ease. However, there is much that you and your team can do to prepare interviewees for...