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Video Production & Commercial Photography
We work tirelessly to bring to you content that will be interesting and useful at the same time.
The information we provide in our blog has been carefully researched and put together by either Jim Moustakas or specialist researchers in relevent fields.
Lens Conversion Chart – Super 35mm – Full Frame
This chart will help you understand how each lens behaves on a Super 35mm sensor compared to a full-frame sensor conversion chart. Lens Focal Length (Mounted on a Super 35mm Camera) Equivalent Focal Length (Full-Frame) 33mm 49.5mm 35mm 52.5mm 45mm 67.5mm 50mm 75mm 65mm 97.5mm 85mm 127.5mm 100mm 150mm 125mm 187.5mm
The Power of Corporate Videos: How Video Production Drives Business Success
In today's digital age, video has become an incredibly powerful tool for businesses to connect with their audience and drive success. From captivating explainer videos to engaging product demonstrations, the impact that well-executed corporate videos can have on a company's bottom line should not be underestimated. By harnessing the power of visual storytelling, businesses can effectively convey...
The Ultimate Guide to Choosing the Best Video Production Company for Your Next Project
Are you ready to create a high-quality video that will captivate your audience and drive results? Choosing the right video production company is a crucial decision that can make or break your project. With so many options out there, how do you find the best video production company fit for your needs? In this ultimate guide, we will walk you through the process of choosing the best video...
Unveiling the Power of Business Photography: How Stunning Visuals Can Transform Your Brand’s Identity
In today's visually-driven society, the power of business photography cannot be underestimated. With just a single image, you have the ability to captivate your audience, communicate your brand's values, and connect on a deep, emotional level. Stunning visuals have the power to transform your brand's identity and set you apart from the competition. A well-executed photograph can evoke emotions,...
The Impact of Video Production on Social Media: How to Create Compelling Content that Drives Engagement
In today's fast-paced digital landscape, video production has emerged as a powerful tool for brands to communicate their message and engage with their audience on social media. From short clips to longer form content, videos have the unique ability to captivate, entertain, and educate viewers in a way that other forms of media simply can't match. But creating compelling video content that drives...
Building Connections: 20 Video Content Strategies for Infrastructure Communication Managers
In the realm of infrastructure, communication managers are the bridge between complex projects and the public. With video content’s rising dominance in storytelling, here are 20 detailed ideas for videos that can effectively communicate the scale, impact, and importance of infrastructure initiatives. 1. Project Launch Announcements First Impressions Count Create anticipation with cinematic...
Mastering Your On-Camera Presence: Do’s and Don’ts
Introduction Welcome to today’s guide on mastering your on-camera presence in corporate videos. Whether you’re a CEO, manager, or spokesperson, these practical tips will help you leave a lasting impact on your virtual audience. Section 1: Preparation and Mindset Do Your Homework Before stepping in front of the camera: Understand Your Message: Clarify the purpose of your video. What do you want...
Understanding Name Copyright and Trade Marks
Name copyright (often referred to as trade mark protection) plays a crucial role in safeguarding a business’s brand identity. When you create a unique name for your business, product, or service, it’s essential to ensure that it doesn’t infringe on existing trade marks. Here are some key points: Trade Marks and Similar Names: A registered trade mark can protect various elements such as logos,...
What is B-Roll Footage?
So what is B-Roll Footage you ask? As a filmmaker, I often find myself needing to add depth and dimension to my primary footage, or A-roll. That’s where B-roll footage comes in. It’s the secondary footage that’s intercut with the main shot in an interview or documentary to make the story more engaging. Imagine you’re watching a documentary about a renowned chef. The A-roll might be the chef...
Captivate Your Audience: Why Every Business Needs a Corporate Videographer
Looking to captivate and engage your audience like never before? A corporate videographer might just be the missing piece to your marketing puzzle. In today's digital age, video has become an essential tool for businesses of all sizes, allowing them to showcase their products, services, and values in a dynamic and compelling way. With the power to convey emotions and tell stories, video is a...