by Leigh Diprose | Jan 31, 2019 | Film Production
As you most likely know from stumbling across this article, video is on the rise as a way to increase sales. Around 8 in 10 people want to watch videos from brands, compared with reading or viewing pictures. It’s a staggering figure, but one you should capitalise on...
by Leigh Diprose | Jan 31, 2019 | Photography General, Product Photography
Photography has always been a favourite medium for marketing campaigns, especially for online and traditional advertising. Billboards, posters and social media are still around, which is why the medium is so popular. When deciding to include photography in your next...
by Leigh Diprose | Jan 31, 2019 | Film Production
In 2018 video engagement was one of the leading ways of driving traffic to a product or website. It didn’t matter if the video was hosted on a site or via social media, people engaged with the medium far more than reading static blog or webpage. Next year the...
by Leigh Diprose | Jan 31, 2019 | Film Production
Running a business which delivers products and services to consumers requires a video marketing strategy. A crucial part of this is to communicate your brand and how it stands out from your competitors. Your brand is your identity, heritage and your values. It is...
by Leigh Diprose | Dec 6, 2018 | Film Production, Photography General, Product Photography
Creating smart content is always key to a successful interaction with a potential or existing customer. It’s about creating content based on your intelligence with your audience, or more explicitly speaking with an individual customer. Plan, Research and Understand...