by Leigh Diprose | Mar 4, 2019 | Photography General, Portraiture
Creating a Persona For Success – First Impressions Count with Commercial Portrait Photography. Maintaining professional standards is a core attribute of how industry leaders represent themselves. How their customers, competitors, and employees see them. Why...
by Leigh Diprose | Feb 8, 2019 | Film Production
Creating content with the intention of it going viral can be a strike of luck. However, if you happen to notice a digital marketing trend then you could copy the video style and create just as much success. So, how do you go about noticing a trend before it becomes...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
There are many ways to market a product. You might like to target your customers with a humorous approach or talk to their emotions. Whatever the direction might be there is one thing you must do as a marketer, communicate your marketing message ethically. Marketing...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
The creation of compelling content is key to customer engagement. Your two greatest content sources are photography and video. For the greatest effectively use one or both mediums on social media platforms and websites. To become an industry leader create content that...
by Leigh Diprose | Feb 8, 2019 | Film Production, Product Photography
What is content? Content is the type of medium that consumers seek to drive their viewing, reading and purchasing decisions online. Content can come in many forms. For example, to create content for social media you could film either a video, take some photos or...
