video content ideas that will help you become your industries influencer
Our Video Production team here at Visionair Media have done all the hard work for you and come up with 20 amazing video content ideas to get you started in in 2023 with your content creation journey.
- “Day in the life” series:
Showcase a day in the life of a customer or employee who uses your product or service. This can help potential customers relate to and understand the value of your offering. - Product demos:
Create a video that demonstrates how your product or service works and its key features. This can help potential customers understand the benefits of your offering and make a more informed decision. - Case studies:
Share a success story of a customer who has used your product or service. This can help potential customers understand the real-world impact of your offering and build trust in your brand. - Industry insights:
Create a video that provides valuable industry insights or predictions. This can help potential customers understand the current state of the industry and how your product or service can help them stay competitive. - Executive interviews:
Interview a senior executive at your company and discuss their role, the company’s vision, and the industry trends. This can help potential customers understand the leadership and direction of the company. - Virtual events:
Host a virtual event or webinar and invite industry experts to share their insights. This can help potential customers understand the current state of the industry and how your product or service can help them stay competitive. - “How-to” guides:
Create a series of “how-to” videos that walk viewers through different aspects of your product or service. This can help potential customers understand how to use your offering and get the most value out of it. - Animated explainer videos:
Create an animated video that explains your product or service in a fun and engaging way. This can help potential customers understand the key features and benefits of your offering. - Product comparison:
Create a video that compares your product or service to a competitor’s offering. This can help potential customers understand the unique value of your offering and make a more informed decision. - Customer testimonials:
Share video testimonials from satisfied customers. This can help potential customers understand the real-world impact of your offering and build trust in your brand. - “Behind the scenes” series:
Give viewers a behind-the-scenes look at your company and its operations. This can help potential customers understand the process and effort that goes into creating your product or service. - “Frequently asked questions” series:
Create a series of videos that address frequently asked questions about your product or service. This can help potential customers understand the key features and benefits of your offering. - “Meet the team” series:
Introduce viewers to the team members who make your product or service possible. This can help potential customers understand the people behind the brand and build trust in your company. - Virtual tours:
Create a virtual tour of your facility or office. This can help potential customers understand the scale and operations of your company. - Product launch:
Create a video to announce a new product or service. This can help potential customers understand the key features and benefits of the new offering. - Industry awards:
Share video of your company receiving industry awards or recognition. This can help potential customers understand the reputation and credibility of your company. - Webinars:
Host a webinar and invite industry experts to share their insights. This can help potential customers understand the current state of the industry and how your product or service can help them stay competitive. - “Challenge accepted” series:
Create a series of videos where you take on a common problem faced by your target market, and show how your product or service can solve it. This can help potential customers understand the value of your offering. - Virtual reality:
Create a virtual reality experience that allows viewers to see and interact with your product or service in a realistic setting. This can help potential customers understand the key features and benefits of your offering and make a more informed decision. - Influencer marketing:
Partner with industry influencers or thought leaders to create video content that promotes your product or service. This can help potential customers understand the value of your offering and build trust in your brand.
So, sharpen that pencil, get your team together and start planning your 2023 video content strategy. If you would like help in working on your next video content idea feel free to reach out to us any time.
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